Pertinens | Product Designer

Pertinens

Your business at it’s

full

potential

Pertinens is an expert digital marketing and communications agency that isn't afraid to speak its mind, offering bold, strategic advice and creative solutions to help brands stand out, connect authentically with their audiences, and drive measurable growth.

Overview

Pertinens is a digital marketing agency based in Bordeaux, founded in 2019 by Clémence Campech and Laurie Tessier. The agency specializes in supporting businesses of all sizes in defining their purpose, aligning their strategy accordingly, and managing their digital marketing efforts. It offers marketing consulting services, sourcing of qualified experts, and outsourced marketing management. Pertinens also leads a community of nearly 150 experts in marketing and digital fields.

My Role

As a UI/UX Designer with knowledge with front-end development and the CMS Wordpress, my role encompasses the full lifecycle of a website—from initial concept to post-launch optimization.  My goal was to design intuitive, responsive, and visually appealing interfaces using Figma to reflect the core value of Pertinens
Once the design was validated, I started to handle front-end development —using HTML, CSS, JavaScript and Wordpress to bring the site to life and effectively creating a personalized Wordpress theme.  

After launch, I focused on improving the website's SEO performance. This includes optimizing metadata, heading structure, alt texts, and page loading speeds; implementing semantic HTML; and ensuring mobile-friendliness. I also used tools like Google Search Console, Analytics, and Lighthouse to monitor performance, identify opportunities, and iterate based on real user behavior.

Overall, my role was a blend of creative design, technical implementation, and strategic optimization to ensure the website is not only beautiful and intuitive, but also discoverable and effective in reaching its audience.

Next project

Achieving your digital transformation together